It also depends on how far along in the development process your product is and your goals. The amount of time you need depends on how long it will take to gather the right assets and outreach to your community. The time frames for planning successful launches varied significantly – from a few weeks to more than a year. How far in advance should you prepare for your Product Hunt launch? ![]() Grist became #1 Product of the day and #4 of the week. When it came to launching, people who knew about Grist were excited and turned up to vote and show their support. Cross-checking App Sumo and Product Hunt and reaching out to Grist fans with Product Hunt accounts paid off. It turned out that many people interested in Grist on AppSumo were also Product Hunters. Using AppSumo as a soft launch before Product Hunt helped the team gather feedback, fix bugs, and prepare everything for the launch. They knew offering a lifetime deal on the platform would result in lost future revenue but saw it as a marketing investment. Grist built a community of evangelists before their Product Hunt launch using AppSumo. Let’s take a look at some examples: AI Sales Intelligence – Amy However, in most cases, you need some hardcore fans and early adopters who are really into what you are doing to help you. Of course, there are outliers who go for it before they have a big audience and still manage to gain traction on Product Hunt. If you launch straight onto the platform when you have no following, chances are it will be a flop. Product Hunt’s primary focus is community. However, Andrew Jernigan from Insured Nomads told us, “If you don’t already have a community before launching, it’s going to be incredibly hard.” ![]() Some startups also use Product Hunt to launch new iterations of their products once they’re more established. Product Hunt is a place for businesses who don’t yet have a ton of traction to share their startup with a relevant and highly engaged audience. Do you need traction to launch on Product Hunt? 16.How to Launch on Product Hunt: How 15 Founders Got Product of the Dayįelix shared with us his lessons about Product Hunt during the “Get all the Attention you need on Product Hunt” that you can watch here.15.How Othership used Breathwork to reach the #1 spot on Product Hunt.14.How Peak Culture used Product Hunt to kickstart its launch and to take on its first users.13.How Kosy picked up over 1,000 new users by ranking first on Product Hunt.12.How Lili used Product Hunt to scale up and secure success with a #1 spot. ![]() 11.How MenubarX Grew by 79,900% in One Day by Launching in Product Hunt.10.Upvotes for Upgraded Spreadsheets: How Grist Became #1 Product of the Day on Product Hunt.9.How 100 Days of No Code Hacked Their Way to the Top of Product Hunt.8.The Secret Behind Insured Nomads’ #1 Product of the Day.7.How NotionForms Ranked #1 On Product Hunt with a Little Help from Their Friends.6.How Amy Became the Usain Bolt of Meeting Preparation by Ranking #1 on Product Hunt.5.Contra Had Multiple #1 Product of the Day Product Hunt Launches: Here’s How.4.How Mason Became #1 Product of the Day on Product Hunt.3.How Startup Recipes Became #1 Product of the Day on Product Hunt.2.How Pallo Became #1 Product of the Day on Product Hunt.1.How Teamble Became #1 Product of the Day on Product Hunt.This post is part of the Product Hunt series
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